João Simons. Design Director.

Fifteen years leading design teams, most recently at McKinsey, BCG, Daimler, and Commerzbank. These days I'm at WPP, directing an AI-agentic marketing intelligence platform.

Outside of that I run UNTLD, my own studio. It's home to GoLocal, an on-demand hyperlocalized service-hiring platform, and Somsonico, a DJ and speaker equipment rental venture I'm just getting off the ground, because I actually DJ, this isn't a branding exercise.

When I'm not working I'm surfing, or losing arguments with my cat, Mr. Twinkles.